To celebrate the festive season and help boost sales of the Ford EcoSport, the carmaker has launched a special edition of the compact SUV at Rs 9.26 lakh. This special edition is called the Signature edition and gets some cosmetic changes and new features.
The new Signature edition is based on the EcoSport’s Titanium Black variant. It gets additional accessories of Rs 37,894 including fitment and painting charges. The sporty look of the car is jacked up with the help of new bumper appliques. Apart from the standard LED DRLs in the headlights, there is an additional array of LED lamps below the fog lamp bezel. The sides sport a new decal with ‘EcoSport’ branding and the car rides on black alloys wheels.
Ford has equipped the cabin of the Signature Edition EcoSport with bright, illuminated scuff plates. To add to the appeal, the seats come with black vinyl seats covers with a red stitching. All other features from the Black edition continue to be offered. The new elements from the Signature package will be fitted by a Ford dealer on the Black edition of the EcoSport’s Titanium trim.
Mechanically, the special edition will continue to be powered by the same petrol and diesel options. Ford has just given the prospective buyers of the EcoSport more options to choose from. The new additions are meant to make the SUV look trendier and stylish. It will be interesting to see how many buyers opt for this package by shelling out that extra premium.
source”cnbc”