Apple Pay’s adoption rate hits 35% mark in US; service coming to GAP next year Posted on December 9, 2016 by Deep Apple has revealed that the adoption rate for its mobile payments service – Apple Pay – in the US has crossed the 35% mark, which translates into 4 million locations. The revelation was made by Apple Pay chief Jennifer Bailey. Read More Apple Pay’s adoption rate hits 35% mark in US; service coming to GAP next year