Aspire boosts Ford’s September sales

Aspire boosts Ford’s September sales

Ford India will be positive about their festive sales after the company registered 5.5 per cent growth over its sales in August earlier this year. The Ford Aspire compact sedan has picked up pace in the last couple of months and is expected to drive the company sales along with the Figo hatchback in the festive season.

After the sharp decline in the sales volume of the Figo and the Aspire last month, Ford announced sizeable price-cuts which have gone down well in the market. While Figo sales are back on track at about 1,400 units this month, the Aspire sales almost doubled from 1,304 units in August to 2,613 units in September which is still well short of the 3,596 units the company sold in September 2015.

The EcoSport though, has dropped back below 5,000 units after the rally till last month. The compact crossover SUV should garner good numbers especially when its competitor, the Vitara Brezza has long waiting periods. Ford has also slashed the price of the Endeavour by almost up to Rs 2 lakh ahead of the festive rush and should expect the numbers to swell.

Ford also has the iconic Mustang in its India line-up. After the initial furore, the sales are down to just seven units in spite of the considerably aggressive price tag and its aspirational value.