DNA Auto show Some of the cars on display – Manoj Kumar
The much-awaited 12th edition of DNA Auto Show sponsored by CEAT and insured by New India Assurance concluded on Sunday at CIDCO Exhibition Centre, Navi Mumbai. Inaugurated by Rajat Kumar, who is currently heading DNA, the auto show showcased finest offerings by brands such as Mercedes, Mini Cooper, Audi, BMW, Skoda, Honda, Hyundai, Maruti, NEXA, Mahindra, Tata Motors, Toyota and Ducati.
Apart from auto enthusiasts who thronged the venue in huge numbers, the two-day auto show was graced by model-actor Upen Patel, who nurtures a passion for mean machines.“I have attended many auto shows, but the uniqueness about this event is that you will find both imported and Indian cars under one roof, which, I think makes for a great experience,” he said.
Speaking on the occasion, Rajat Kumar said, “In current economic situation, providing a complete buffet of media platforms is the best offering we can give to our clients. Offering ‘Print Plus’ is the way for the future by integrating client needs with engaging activations, digital campaigns and 360-degree solution. At the 12th edition of DNA Auto Show, we have reached out to Mumbaikars who are Auto passionate by engaging them digitally through social media, videos and interactive on the go contests. We aim to do many such events in the near future for our readers as well as trade partners. Convergence of mediums is the only way out.”
The event also saw students from DJ Sanghvi and VJTI engineering colleges showcasing the vehicles they built from scratch.