Opel was recently purchased by French PSA Group, so it is interesting that the automaker won’t show up at what is now its home turf, this after also skipping Geneva earlier this year. As with other automakers, Opel says it
As soon as the first cars were built, automakers had to market them. Many people got their first glimpses of new technologies at local fairs and travelling expositions and the solution was obvious: display these newfangled machines at dedicated auto
It’s a hot topic among auto marketing types these days: Wither the old-school auto show? Weighing in last week was Dean Evans, Hyundai Motor America‘s top marketer. He was in Detroit, where the 2019 North American International Auto Show is being