Let’s put our differences aside for a minute, because whether you’re rooting for the San Francisco 49ers or the Kansas City Chiefs in Super Bowl LIV, we can all come together to appreciate a quality Super Bowl commercial. Especially if it includes cars. That’s why we’ve gathered every automotive ad from the 2020 Big Game for your viewing pleasure and put them right here in one place—we’ll continually update this post with the latest as they’re released, too. Enjoy!
Audi | “Let It Go” With Maisie Williams
If you like the HBO series Game of Thrones and the Disney movie Frozen, then you’re going to love Audi’s Super Bowl commercial, which features Maisie Williams (better known to Thrones fans as Arya Stark) singing “Let It Go” from behind the wheel of the battery-electric Audi E-Tron Sportback. While the ad’s opening scene is rather bleak, it ultimately concludes on a more cheerful note, as a couple in a standard E-Tron join Williams in song as locals flash smiles at the camera. The future can seem dreary, but Audi’s Super Bowl spot offers a glimmer of hope.
F9 | Official Trailer
Universal Pictures will plug the trailer for its latest film in the nearly two-decade-old Fast saga: F9. The film adds John Cena to the cast and sees wild stunts performed in all sorts of cars, including a rocket-powered Pontiac Fiero. If the full film is half as thrilling as its trailer, then F9 is sure to entertain.
Genesis | “Going Away Party” With Chrissy Teigen And John Legend
Genesis’ first Super Bowl commercial enlists celebrity power couple Chrissy Teigen and John Legend to put “old luxury” on notice. The spot features Teigen calling out a number of eccentric attendees at old luxury’s going away party in a very Larry David-esque scene seemingly pulled out of the HBO show Curb Your Enthusiasm. Teigen then announces the arrival of “young luxury,” which assumes the form of her husband John Legend behind the wheel of the new Genesis GV80 crossover SUV. Welcome, young luxury.
GMC | Hummer EV Electric Pickup Truck
GMC is promoting it’s new Hummer electric vehicle-yes, that Hummer-with a 30-second spot during the Big Game. While the American truck brand isn’t showing off the full ad, yet, it is releasing a handful of short videos that tease the new EV’s “quiet revolution.” If 1,000 horsepower and a three-second sprint to 60 miles per hour pique your interests, then this new-age Hummer will surely grab your attention.
Hyundai | “Smaht Pahk” With David Ortiz, John Krasinski, Chris Evans, And Rachel Dratch
Hyundai clearly put its eggs in the New England Patriots basket with its Super Bowl LIV commercial. Unfortunately for the South Korean automaker, the Super Bowl LIII champs never made it past the wild-card round of playoffs this year. Regardless, a Boston accent is funny whether the Patriots are playing in the Big Game or not. Especially when the accents come from the mouths of Saturday Night Live alum Rachel Dratch, former Boston Red Sox player David Ortiz, and actors John Krasinski and Chris Evans. The ad focuses on the 2020 Hyundai Sonata’s self-parking feature (which is similar to Tesla’s “Summon”), Smart Park. Or is that Smaht Pahk? Regardless, the Boston-area legends all can’t get enough of the midsize sedan’s parking-friendly feature. In other words, Hyundai’s made one wicked funny ad.
Jeep | “Groundhog Day” With Stephen Tobolowsky
Jeep’s teasing its ad for the Big Game with two videos that reference the 1993 film Groundhog Day. “Clock” includes the infamous alarm clock from the 1993 film playing “I Got You Babe” by Sonny and Cher, while “Ned” sees actor Stephen Tobolowsky reprise his role as the always chipper Ned Ryerson. Rumor is Bill Murray appears in the full ad.
Kia | “Tough Never Quits” With Josh Jacobs
Kia’s Super Bowl commercial is a real heartwarmer. The ad features Las Vegas Raiders—wow, that’s weird to type—running back Josh Jacobs driving the 2021 Kia Seltos and talking to his younger self. “That field, that’s your proving ground,” modern-day Jacobs says to his young counterpart while parked beside a football field. “Push yourself to be someone,” he continues, “and I promise someday, you will.” Is it just us, or did somebody cut some onions?
Porsche | “The Heist” Featuring Porsche Taycan
Porsche’s 60-second Super Bowl spot teases a longer two-minute ad available to watch online. Dubbed “The Heist,” the commercial puts the spotlight on the brand’s all-new Taycan battery-electric sedan. What starts out as a Mission: Impossible-like ad, which sees a Taycan stolen from the Porsche Museum in Stuttgart, Germany, soon turns into a Bad Boys-like car chase that includes screeching tires and various sight gags. Although the Taycan takes the spotlight, it’s far from the only Porsche in the ad, and fans of the German automaker will surely go gaga seeing some of the brand’s greatest cars on screen.
Toyota | 2020 Toyota Highlander
Toyota plans to showcase its all-new 2020 Highlander crossover SUV in its 60-second Super Bowl spot. Alas, the company has yet to release a teaser video of the ad or the commercial in its entirety.
WeatherTech | “Lucky Dog” With Scout
There are no cars in WeatherTech’s Super Bowl commercial, but that’s okay with us. Instead, the company’s 30-second spot is a beautiful “thank you” to the University of Wisconsin-Madison’s veterinary school, which helped WeathertTech CEO David MacNeil’s dog, Scout, beat cancer. It’s a touching ad that’s sure to speak to pet owners and hopefully leads viewers to head over to weathertech.com/donate and donate to assist in funding cancer treatment for animals.