As soon as the first cars were built, automakers had to market them. Many people got their first glimpses of new technologies at local fairs and travelling expositions and the solution was obvious: display these newfangled machines at dedicated auto
It’s a hot topic among auto marketing types these days: Wither the old-school auto show? Weighing in last week was Dean Evans, Hyundai Motor America‘s top marketer. He was in Detroit, where the 2019 North American International Auto Show is being
Named after famed Bugatti test driver, Albert Divo—and not the homophonic band—the Divo is Bugatti’s latest offering to the hypercar world. Based on the Chiron, with the same quad-turbo, 1,500 hp, 8.0-liter W16, the Divo shows off some unique new
2017 Trumpchi GS8 GAC Motor is on track to be the first major Chinese automaker to launch in the United States. The state-owned company said in 2017 that it plans to start selling its cars in the U.S. in 2019, with
The auto industry is changing with an influx of SUVs and cars with self-driving features. An evolving Auto Industry See how the auto industry is changing with an influx of utility vehicles, electrified powertrains and cars with self-driving features. Karen
Alfa Romeo, Fiat, Jeep and Abarth also skipped the Frankfurt show last year. Most Fiat Chrysler Automobiles brands will not take part in this year’s Paris auto show, according to French media reports. FCA joins automakers including Ford and Volkswagen
The automotive world has been stunned by the seemingly sudden exodus of automakers from the Detroit auto show—long one of the biggest on the calendar—but it seems that it’s not just Detroit that has to worry. Volvo is among those who
Volvo is continuing to step away from attending auto shows after announcing its intention to skip the 2019 Geneva Motor Show. The move is seen as the latest sign that the Swedish automaker is ready to completely drop the auto show model
Ronan Glon/Digital Trends What was once North America’s premier auto exposition faces a significant problem: What if there aren’t any cars to show off? BMW and Mercedes-Benz, two major players from Germany’s automotive sector, announced in March that they won’t