BMW follows Ford in looking for auto show alternatives

Events such as NextGen are a better format than auto shows because they more intense with more dialogue, says BMW’s chief technical officer, Klaus Froelich. BMW has joined Ford in creating media events that try to deliver messages that go

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2020 Toyota Supra vs. 2020 BMW Z4 | Similar sports cars, different missions

The Toyota Supra is back. But let’s have some perspective, please. Nostalgia fuels our love for the last-generation car more than its sports car bona fides. Its price was outrageous for its time, and the resulting glacial sales actually killed off the once-booming Supra franchise (it

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BMW i8 Roadster Review: Green Performance With The Top Down

Sun, cool mountain-like-air, and gorgeous views of the Mediterranean – not the combination you find everywhere, and so Mallorca was the perfect setting to test the new BMW i8 Roadster. Any open-top needs that intoxicating combination to work. And so even

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Mercedes, BMW fund EV push with high-performance sports cars

BMW showed a pre-production version of the M8 Gran Coupe in Geneva. As automakers including Mercedes-Benz and BMW prepares for an age of zero emissions, it’s the flashy coupes and gas guzzlers in their lineups that that will help fund

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